Floral Wedding Invitation

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Brief

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I was approached by a friend's family member to design her wedding invitations and save the dates. With their wedding being in a tropical location in spring/summer they wanted an invitation that emulated these themes.

Solution

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Another project where I can have a little more fun (away from the corporate world), I started with having a chat with the bride and groom to see what their direction and wants were for the invites. I then created a Pinterest board for the couple and me to share inspiration and create a mood board. I started with the save the dates, as they needed them to be sent out first. These were to be based on a baggage tag as they are having a destination wedding.

Once the save the dates were finalised, I moved onto the wedding invitations. With these, I took inspiration from the wedding location by creating a simple, light design featuring floral arrangments and cursive typography.

Role

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Art Direction, Graphic Design, Layout Design, Typography