— Branding
Wavelink Rebrand
We originally built Wavelink’s brand guidelines in 2020-2021 while they were still a small to medium sized business. In the interim years the company has grown quite rapidly. In mid 2023 the company reached out to build new, more sleek brand guidelines.
Client
Wavelink
Date
Aug – Oct, 2023
Duration
12 Months
Focus
Modernised Branding
— The Challenge
Challenge & Solution
Wavelink’s initial brand guidelines were graphic based, artwork could be quite intensive and at times didn’t look as sleek as the company would’ve liked. The challenge was to build new branding that still represented the company but presented a sleek photographic based brand.
We began with identifying the issues and constraints with the current branding and interviewed stakeholders to ensure we understood the brief. We found that the current offering was too simple and unable to grow with the brand. From here we created some initial mood boards and basic branding to present to the company. Once we had refined these mood boards we then built out the brand guidelines and initial assets.
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Office
Cheltenham,
Melbourne, VIC, 3192