Magenta Harley Logo Design

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Brief

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Inspired by Rock'n'Roll, Soul and Motown and the style of Art Deco, Roy Lichtenstein and OG Superhero’s, the brief was to try to incorporate these styles together.

Solution

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The process started with design research and creating a mood board on Pinterest to share with Magenta and letting her pin her inspiration for the logo. From here I started on some hand drawn illustrations, sharing them with Magenta to see which was her favourite direction. From here I digitised the logo and created multiple iterations for her to be able to in different places; album artwork, posters, online and such.

Role

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Hand and Digital Illustration, Typography