Healthy Futures Logo Design

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Brief

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The brief was to design a logo that appealed to health professionals, used colours that were well known in the hospital and surgical settings while being simple.

Solution

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The process started with design research in the health and logo fields, and understanding what Healthy Futures inspiration was for the logo. I then started with some hand drawn sketches before translating them to digital format and working with different font weights, sizes, kerning and tracking to come up with the final design. The circle came into the design to represent the earth they're trying to protect and communities in general. Once I had presented these designs to the clients I took designed multiple variations with be able to be used in different placements.

Role

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Hand and Digital Illustration, Typography