Genie's Hole in the Wall Social Media Posts

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Brief

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With a real love of food and Australian style pastires I started Genie's Hole in the Wall during Melbourne's lockdowns. Now with growing the business from just deliveries to farmers and makers markets and catering we've had to broaden our social media posts. When we started there was some consistency with our social media but as we got busier, it got messier. So early in 2023 I decided that we needed stronger braning and consistency across the brand.

Solution

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As always we conducted some competitor and design research where we found inspiration for creative direction. Once this direction had been decided on we started on which fonts and colours we'd be using throughout our creative posts to suit these creative ideas. We then started putting together all our social media creative, wether they be stories or paid or organic posts to ensure these worked well together. These have now been rolled out across all our social creatives where thought is put in to when and where they're posted.

Role

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Graphic Designer

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