Genie's Hole in the Wall Logo Design

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Brief

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Genie's Hole in the Wall is a home based bakery style kitchen baking pies, sausage rolls and scrolls born in the 2021 Melbourne lockdowns. Originally starting as a delivery only service in a small kitchen the brief was to design a logo that represented the rustic nature of the food whilst also being quirky and inviting.

Solution

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This idea and brand has been a dream of mine for a long time. So being your own client sometimes (or most of the time) is not always the easiest thing. I started out by completing design and competitor research. From here I put together a mood board and started on some basic illustrations to nut out the direction for the logo. Having found this I trawled the net for a typeface and some iconography to start putting together the final logo. Once these had been found I used these to digitise the initial hand drawn logos.

You can see more about the labour of love here.

Role

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Hand and Digital Illustration, Typography