— Email Marketing Design
GEnie’s BAkery Social Media Assets
Genie’s Bakery was born in the Melbourne lockdowns of 2020. Realising we needed a strong brand we set up a set of social media templates to stand out from the crowd.
Client
Genie’s Bakery
Date
2021 – 2023
Duration
Ongoing
Focus
Customer Engagement
— The Challenge
Challenge & Solution
With a real love of food and Australian style pastries we started Genie’s Bakery during Melbourne’s lockdowns. Now with growing the business from just deliveries to farmers and makers markets and catering we’ve had to broaden our social media posts. When we started there was some consistency with our social media but as we got busier, it got messier. So early in 2023 we decided that we needed stronger branding and consistency across the brand.
Having already designed the logo for Genie’s Bakery, the aim was to build a set of Social Media templates that were bold but still had a rustic feel. While we wanted the designs to be part of the same look and feel, we designed a separate template for each message so customers could easily see what we were promoting.
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Office
Cheltenham,
Melbourne, VIC, 3192