— Branding
Connected Health Rebrand
Like Wavelink, we originally built Connected Health’s brand guidelines in 2020-2021 while they were still a small sized business. In the interim years the company has grown quite rapidly. In 2023, alongside Wavelink the company reached out to build new, more sleek brand guidelines.
Client
Connected Health
Date
Aug – Oct, 2023
Duration
12 Months
Focus
Modernised Branding
Solution
— The Challenge
Challenge & Solution
Connected Health’s initial brand guidelines were graphic based, artwork could be quite intensive and at times looked to cartoon like which the company had outgrown. The challenge as to build new branding that still represented the company but presented a sleek mix of photography and graphic based imagery.
We began with identifying the issues and constraints with the current branding and interviewed stakeholders to ensure we understood the brief. We found that the current offering was too simple and unable to grow with the brand. From here we created some initial mood boards and basic branding to present to the company. Once we had refined these mood boards we then built out the brand guidelines and initial assets.
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