Boral Cost Conscious Culture Campaign

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Brief

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The Boral Cost Conscious Culture Campaign will be rolled out over a couple of months promoting smarter spending within the company. The brief was to come up with a campaign that stood out from the rest, relied upon but didn't necessarily use all of Boral's branding assets. This campaign needed to encompass Posters, Flyers and web assets including Intranet banners and assets for the Google Site further explaining the campaign.

Solution

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We started with a client meeting to ascertain the direction of the project. Once this was decided upon we went away to brainstorm and come up with multiple visual styles before going back to the client. Once a visual style was decided upon we rolled out this design across multiple A3 Poster, an A5 Flyer and n Intranet Banner. We also supported the team with any web asset creation for their Google Site.

Role

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Art Driection, Graphic Design, Digital & Print Layout Design, Web Asset Design